The general objective of the programme is to provide advanced and specialized training in the theoretical, methodological, and professional concepts of strategic communication applied to businesses, institutions, and organizations. Within this framework, topics such as corporate communication, political communication, digital communication, crisis management, digital marketing, and brand building are addressed from a multidisciplinary perspective that is oriented towards both professional practice and academic research. The programme offers comprehensive training based on the combination of qualitative and quantitative methodologies, as well as the application of innovative tools related to online communication, storytelling, framing, and strategic communication management.
his master's programme is the result of the evolution of Communication Studies at the Rovira i Virgili University towards an academic model adapted to new social, institutional, and business challenges. It responds to a dual concern: on the one hand, the need to train professionals capable of managing communication in complex, global, and rapidly changing environments; on the other, the commitment to consolidating a space for research and innovation in the field of strategic communication. By rethinking traditional models of corporate and institutional communication, the Master's Degree in Strategic Communication promotes a contemporary and cross-disciplinary vision that explores the connections between communication, digital society, politics, culture, and organizations.