The general objective of these programmes is to provide comprehensive and specialized training in the main fields of contemporary communication, combining theoretical, methodological, and practical knowledge adapted to current social, cultural, and technological challenges. The bachelor's degrees in Advertising and Public Relations, Journalism, and Audiovisual Communication share a multidisciplinary approach aimed at educating critical, creative professionals capable of adapting to evolving communication environments. Within this framework, areas such as digital communication, audiovisual production, content creation, journalistic reporting, brand management, transmedia storytelling, and the use of new technologies are addressed from an innovative perspective closely connected to professional practice. The combination of practical training, technical tools, and analytical approaches provides added value to Communication Studies at the Rovira i Virgili University.
The Bachelor's Degree in Advertising and Public Relations trains professionals specialized in advertising creativity, corporate communication, and brand strategy, focusing on areas such as media planning, crisis management, institutional communication, and new digital formats. The programme combines a theoretical and practical approach with external internships and the development of students' own communication projects, preparing students to meet the current needs of the advertising and public relations sector.
The Bachelor's Degree in Journalism aims to train professionals capable of practicing rigorous, responsible, and creative journalism across any medium or platform, both traditional and digital. The programme places special emphasis on the critical analysis of information, the production of current affairs content, and adaptation to new contexts shaped by misinformation and the development of artificial intelligence. In this way, students acquire the necessary skills to work across the different fields of contemporary journalism.
The Bachelor's Degree in Audiovisual Communication is aimed at training professionals in audiovisual creation and production across television, radio, and digital environments. The programme covers areas such as scriptwriting, directing, production, audiovisual storytelling, and content distribution in new formats linked to digital platforms, video games, podcasts, and streaming. Its practical orientation allows students to work with professional equipment from the first year and to develop projects connected to the contemporary audiovisual industry.