Presentation of the book 'The communication of the tourist destinations and its brands through the social media'
Tuesday, 28 June 2016
Edited by Assumpció Huertas, as a result of the project COMTUR2.0
In this collective work, we analyze the presence and social media communication strategy of the main Spanish tourist destinations. It also includes recommendations for professionals working as managers of destinations' digital communication.
The book is the result of the research carried out in the frame of the project entitled 'Use and influence of social media and communication 2.0 in tourism decision making and destination brand image' (CSO2012-34,824), funded by the Spanish Ministry of Economy and Competitiveness.